Social Shopping/Social Buying
Author’s note: a follow-up to this post has been created to explore methods of measuring the influence of customers – you can view it here. In a post last week called “Social CRM (scrm) and the Cloud,”...
View ArticleSocial Shopping Follow-up: Klout and Influence
Social shopping and its attendant CRM strategy depends upon the ability to measure influence. But how do we measure influence? Klout proposes one answer, others disagree.
View ArticleInfluence and Location-Aware Apps and Services
Location-aware services like Facebook and Foursquare are useful tools for a retailer that's adopted social shopping to measure influence.
View ArticleSocial CRM: Measuring Influence and the Constellation of Connections
Measuring influence for SCRM involves analyzing who is influenced and whether they are the correct set of people for a company's purposes - and for anyone still living in the real world, this means...
View ArticleInfluence and Retail Loyalty Programs
The retail loyalty program will become out-dated as more and more customers become social, being replaced instead by influence measuring programs leveraging social networks location-aware mobile...
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