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Social Shopping/Social Buying

Author’s note: a follow-up to this post has been created to explore methods of measuring the influence of customers – you can view it here. In a post last week called “Social CRM (scrm) and the Cloud,”...

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Social Shopping Follow-up: Klout and Influence

Social shopping and its attendant CRM strategy depends upon the ability to measure influence. But how do we measure influence? Klout proposes one answer, others disagree.

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Influence and Location-Aware Apps and Services

Location-aware services like Facebook and Foursquare are useful tools for a retailer that's adopted social shopping to measure influence.

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Social CRM: Measuring Influence and the Constellation of Connections

Measuring influence for SCRM involves analyzing who is influenced and whether they are the correct set of people for a company's purposes - and for anyone still living in the real world, this means...

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Influence and Retail Loyalty Programs

The retail loyalty program will become out-dated as more and more customers become social, being replaced instead by influence measuring programs leveraging social networks location-aware mobile...

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